The ad-supported service is scheduled to debut Nov. Netflix is also soon offering a plan with ads to entice subscribers looking to beat the company’s continued increase in membership cost.
The "extra member" add-on will reportedly cost a few dollars per profile. "After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create sub-accounts ('extra member'), if they want to pay for family or friends." "We’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023," the world's largest streaming service wrote in its quarterly shareholder letter on Tuesday. The company has been testing ways to remedy this for months, and finally announced the account-sharing crackdown is coming to the U.S.
Meanwhile, millions of people are watching its service for free by piggybacking off someone else’s account, costing the entertainment company billions. For the first time ever, Netflix reported a decline in subscribers earlier this year. The streaming market also become crowded with tougher competition from the likes of Amazon, Apple and Walt Disney Co. In this photo illustration, the logos of media service providers, Netflix, Amazon Prime Video, Disney + and Hulu are displayed on the screen of a tablet.
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